Full-stack engineer
Builds the checkout flow and product catalogue.
Roadmap output
A subscription e-commerce store with flexible plans and automated retention emails that bring lapsed customers back.
- Web development
- Design
- Email marketing
- CRO
- Brand strategy
Your team
Product designer
Designs the store, plan picker and account pages.
Lifecycle marketer
Writes and sets up the retention email journeys.
Project lead
Keeps scope, budget and weekly updates on track.
Timeline
- Discovery1 week
- Design1–2 weeks
- Build2–3 weeks
- Testing1 week
- Launch1 week
Tickets
Discovery3
Map the current buying journey
StrategyAgree subscription plans and pricing rules
StrategyDefine success metrics and reporting
MarketingDesign3
Store and product page layouts
DesignPlan picker and checkout screens
DesignEmail template system
DesignBuild4
Set up product catalogue schema
EngineeringSubscription billing and payments
EngineeringCustomer account and plan changes
EngineeringAutomated retention email flows
MarketingTesting3
End-to-end checkout testing
EngineeringEmail deliverability checks
MarketingAccessibility and mobile review
DesignLaunch3
Go-live and monitoring
EngineeringLaunch campaign and announcement
MarketingHandover and training session
Strategy